India's growing population of Smartphone users now spends more time on entertainment and internet based content than on voice calling and text messages finds the newly formed strategic alliance between Nielsen and Informate Mobile Intelligence.
The findings revealed in its most recent study of this emerging market that the average Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content.
It also says, "India's rapidly growing mobile user base presents marketers and businesses with an opportunity to improve the precision with which they reach out to the new Indian consumer. Today, younger Indians for instance, prefer texting and chat over voice communications and understanding this behavior better can define data consumption and customer acquisition strategies for operators and handset providers."
The findings suggested that, Smartphone users in India are using their phones for more than 2.5 hrs per day, of which communication (calls, SMS, emails) accounts for only 28% of usage. Gen Next who thrive on Smartphone like spending 3 hrs per day on their phones and invest 60%of their time on entertainment and browsing which includes gaming, chatting, and multimedia.
Furthermore, 68% of 15-24 year olds used a chat app last month as compared to 42% for the 31+ year olds; and Data usage for 3G users was close to 44% more than 2G users. An Android lover installs an average of 19 apps in a month in comparison to 10 apps for a Symbian user. The reports also suggest that, 84% of Android users played a game in the last month compared to 59% for Symbian users.
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